GroupM Nexus | Assistant Manager Data & Analytics

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. As an Assistant Manager Data & Analytics, you will assist your line manager in the reporting, data manipulation, data collection, aggregation and overall analysis. In this role, you will be responsible for supporting the team in delivering advanced analytical strategies and business intelligence for one of our largest clients/brands. This role is pivotal to the success of the team and our client as we work with them to better understand and optimize everything; from the way they spend their media and marketing budgets to how they set themselves up for operational success.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to Senior Manager Data & Analytics

3 best things about the job:

• An enjoyable environment that combines the best of your skills whilst at the same time being part of the largest marketing services group in the world.
• Working within a network of hundreds of analysts worldwide in areas such as statistics, optimization, machine learning, programming, Campaign Reporting, marketing mix modelling, Causal analysis, Attribution modelling and Forecasting.
• Work diversity that involves liaising with internal and external stakeholders across a range of disciplines, solving business problems for clients

In this role, your goals will be:

In three months:

• Be up to speed with the Advanced Analytics team value proposition and able to articulate this confidently
• Started to build relationships with the key decision makers in the team and agency
• Build data sets for modelling related work including data manipulation, data cleansing, and organization.

In six months:

• Providing structured data to your line manager
• Confident using our available range of tools and software to organize data
• Started to work on your own allocated projects and ad hoc requests

In 12 months:

• Become a key support for your line manager and peers
• Fully work on a project under your line manager’s guidance from start to end including delivery of results
• Become a nominated champion in your area of expertise

What your day looks like at GroupM Nexus:

• Using data analysis techniques to identify insights, identify opportunities and solve business problems for clients
• Proactively build, clean and manage datasets
• Using data analysis techniques to identify insights
• Orchestrate automation of tasks to speed up solutions for clients
• Keep up to date with advances in marketing/media analytics & trends
• Constantly provide support to your line manager and peers and respond to ad hoc request
• Making sure that projects are on track as per deadlines
• Engage with other internal Wavemaker teams to share knowledge
• Build strong relationships with several mid-level clients
• Generate monthly reports with accuracy and on time.
• Identify, analyze, and interpret media trends or patterns.
• Responsible for consolidating all media investment and GRPs data.
• Acquire data from secondary data sources and maintain databases/data systems.
• Perform post-analysis of categories and provide valuable insights.
• Work closely with vendor partners on data delivery and usage.

What you will need:

• Good with numbers and capable to transform raw data to information.
• Strong professional acumen, critical thinking and problem-solving skills.
• Strong work ethic with ability to take initiative and to work independently and within a team
• Excellent time management skills with the ability to multi-task in high pressure situations.
• Relevant university degree or work experience in data modelling and analysis
• Exceptional verbal, written, communication skills with an analytical mind set
• An excellent work ethic, problem solving and proficient time management skills
• Able to work to deadlines in a fast-paced agency environment
• Have a passion for learning and work effectively in a team environment

Minimum Qualifications:

• Minimum 1 year of experience in research, data analytics and insights.
• Must have a bachelors degree from a reputable university of equivalent.
• MS Office skills with advance knowledge in Excel and experience with a SQL database
• Experience working across either Media, Marketing, and Business Analytics
• A degree ideally in a STEM related subject
• Experience using Kantar Infosys is a plus.

More about GroupM Nexus

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.