Marketing & Outreach Coordinators Required by BNU

Beaconhouse National University is looking for a dynamic and energetic resources as Marketing & Outreach Coordinators

Responsibilities:

• The incumbents shall report to Manager Communications & Outreach.
• The incumbents shall act as a focal person for liaising of all marketing and coordination activities of the assigned BNU school(s) with the Central Directorate by:
• Building on perpetual market research exercises to identify target audiences, key competitors, and market trends.
• Collecting all marketable news that covers events, seminars, student, faculty and achievements etc.
• Working with a team of Graphic designer, Videographer, Digital Media Executive to produce daily content to be supervised and approved by the Communications & Outreach Manager.
• Developing engaging and shareable content for various marketing channels, including website, social media through engagement of faculty and dedicated academic coordinators in BNU schools. This may include Reels, Status posts, Infographics, Gifs, Animation, vlogs etc to showcase student and alumni achievements, faculty expertise, and campus life.
• Collecting testimonials and success stories from current students and recent graduates about their experiences at BNU.
• Developing tailored marketing messages and materials highlighting respective schools unique strengths and academic programs in line with the mission and vision of the institution.
• Ensuring adherence to Branding Guidelines in all school related content for publication in all digital and print communications collateral.
• The incumbents shall also participate in outreach endeavors through:
• Engagement with external stakeholders in coordination with the central directorate, including schools, colleges, and community organizations, to foster relationships and promote respective school’s academic offerings.
• Participation in outreach events, such as roadshows, information sessions, and campus tours, to engage with prospective students and their families.
• The incumbents shall be required to regularly:
• Review and analyze data to assess the impact of strategies and identify areas for improvement.
• Solicit feedback from stakeholders, including prospective students, alumni, and partners, to inform future decision-making.
• Collaborate closely with faculty members, admissions office, student services, alumni relations, and other departments to ensure alignment of messaging and objectives.
• Engage with academic departments to highlight faculty expertise, research initiatives, and student achievements in marketing materials and outreach efforts.
• Address inquiries, concerns, and feedback promptly and professionally to foster positive relationships and encourage advocacy.

Qualifications & Skills

• Bachelors degree in Humanities/Social Sciences/Liberal Arts/Management Sciences preferably majoring in Marketing, Communications or a related field
• Basic graphic design experience and knowledge of Canva
• Exceptional verbal and written communication skills
• Well versed with Social Media handling and content creation for Facebook, Instagram, LinkedIn, Youtube, Tiktok
• Must be Creative and a Go-Getter
• Detail-oriented, excellent time management skills

Salary Range: 50 - 60K
Employment Type: 5-months Contract period.

Interested candidates please email their CVs at career@bnu.edu.pk latest by May 20, 2024 with post mentioned in the email subject. Only shortlisted candidates shall be contacted.