ASO Specialist

Key Responsibilities:

• Develop and execute a comprehensive ASO strategy for all Android games in our portfolio, ensuring maximum visibility and discoverability on the Google Play Store.
• Perform extensive keyword research and competitor analysis to identify opportunities for increasing organic downloads and improving store rankings.
• Optimize all metadata elements, including titles, short and long descriptions, tags, and developer pages, to align with high-performing keywords and trends in the mobile gaming space.
• Plan and implement creative store listing A/B tests, including variations in app icons, screenshots, feature graphics, and promo videos to identify what drives the best conversion rates and installs.
• Collaborate closely with product managers, UA teams, creative designers, and game developers to ensure consistent messaging and optimization across all marketing channels.
• Regularly analyze and report on ASO performance using key metrics like impressions, click-through rates, conversion rates, and keyword rankings. Deliver actionable insights and data-driven recommendations for continuous improvement.
• Stay up to date with Google Play algorithm changes, ASO best practices, and mobile gaming industry trends, and proactively adapt strategies to maintain a competitive edge.
• Lead localization efforts for different markets (if applicable), ensuring metadata and creative assets are optimized for each language and cultural context.
• Maintain a robust ASO testing calendar and document findings and learnings to build a knowledge base for ongoing improvements.
• Benchmark against top-performing competitor games, tracking their metadata changes, feature placements, and category movements to stay ahead in the market.
• Identify new growth opportunities through emerging ASO techniques, experimental channels, or app store features (e.g., promotional content, custom store listings, in-app events).

Qualifications:

• Bachelors or Masters degree in a related field.
• 5-10 years of hands-on ASO experience, specifically focused on Android mobile games.
• Proven track record of improving organic visibility, installs, and conversion rates on the Google Play Store.
• Strong analytical and data interpretation skills; ability to turn performance metrics into optimization strategies.
• Proficiency in ASO and app intelligence tools such as Sensor Tower, AppTweak, Mobile Action, Data.ai, or similar.
• Experience with A/B testing platforms and frameworks (Google Play Experiments, Firebase, etc.).
• Understanding of mobile game KPIs including CPI, retention, LTV, ROAS, etc.
• Familiarity with Google Play Console and its features like custom store listings, deep linking, and in-app events.

Job Type: Full-time

Work Location: In person

Information :

• Company : Game District
• Position : ASO Specialist
• Location : Lahore
• Country : PK