Brand Development Executive

Contract Type

Fixed Term

Career Level

Experienced Professional

Functions

Digital Business Solutions

Salary Range

Competitive salary

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait, lets shape it together!

BAT GBS Pakistan has an exciting opportunity for a Brand Development Executive - 1 year contract Your key responsibilities will include:

• E2E delivery of all NPI Projects with follow ups and project management with NPI managers. Ensure accurate tracking of all NPI projects using centralized project management systems, and escalate risks as needed.
• Deliver the project agility in working with the NPI managers to identify opportunities to deliver desired timelines which would stretch standard SLAs on Project.
• Management of the Project management system for NPI and ensuring all projects are tracking accurately on the system.
• Ownership of the packaging AW adaptation based on guidelines developed by the strategic brand groups.
• Ensuring and following up on such packaging AW adaptations with relevant parties.
• Own development and submission of Business Cases and Project briefs for NPI projects in collaboration with DRBU and category teams.
• Coordinate and support the development of brand briefs aligned with commercial objectives and portfolio strategy.
• Manage and maintain dashboards to monitor project progress, share performance, and timelines against set targets.
• Conduct Post Launch Reviews to assess project success, commercial impact, and gatherfindings for future launches.
• Act as the central point of contact for all project partners - Collaborate closely with multifunctional partners, NPI, Functional experts, Legal, Regulatory, Ops, and Brand teams for seamless project execution.

What are we looking for?

• Minimum 2-3 years of experience in marketing and brand roles or equally in a brand supply chain hybrid role.
• A graduate in Marketing or business management.
• Diligent with strong organizational and time-management skills.
• Strong analytical capabilities for tracking share performance and identifying business insights.
• Excellent communication and collaboration skills to lead cross-functional teams and regional/global partmers.
• Flexible and reliable team player who acts in the best interest of the department and company.
• Proficient in Microsoft Office and project management tools.
• Competence in dashboard maintenance and reporting to drive project visibility and senior partnmer engagement.
• Hands-on experience in writing effective marketing or NPI briefs aligned to brand strategy.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isnt just a statement - its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT? Were one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.

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Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Financial Wellbeing

Peace of mind is priceless, but it shouldnt cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Social Wellbeing

Wellbeing is better when its shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer well be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees mental health. At BAT were fostering a culture of to help our employees to better manage lifes pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldnt cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Social Wellbeing

Wellbeing is better when its shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer well be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees mental health. At BAT were fostering a culture of to help our employees to better manage lifes pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldnt cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Information :

• Company : British-American Tobacco (Holdings)
• Position : Brand Development Executive
• Location : Lahore
• Country : PK