Digital Marketing Manager

Results-driven Digital Marketing Manager with over a decade of experience specializing in Google Ads, SEO, social media strategy, content writing, and content development. Proven ability to lead and inspire a cross-functional team of 25 digital marketing professionals to execute data-driven campaigns that deliver measurable ROI.

Expert in building integrated marketing strategies that leverage paid media, organic growth tactics, and high-quality content to maximize brand visibility and engagement. Skilled in project management, meeting tight deadlines, and aligning digital initiatives with business goals. Regularly reports to higher management with actionable insights and performance metrics to support strategic decision-making.

Adept at utilising team strengths across disciplines to ensure cohesive execution and optimized results across all digital channels.

Key Responsibilities:

• Strategic Planning & Execution:

Develop and implement comprehensive digital marketing strategies that drive traffic, engagement, and conversions across multiple channels, including paid search, SEO, and social media.

• Team Leadership:

Manage and mentor a team of 25 digital marketers, including SEO specialists, PPC analysts, content writers, designers, and social media managers. Foster collaboration and ensure each team member contributes to campaign success.

• Campaign Management:

Oversee the planning, execution, and optimization of Google Ads campaigns, organic SEO efforts, social media initiatives, and content marketing programs.

• Performance Reporting:

Regularly report campaign performance, insights, and ROI to senior management. Provide strategic recommendations based on data analysis.

• Content Development:

Guide the creation of high-quality, engaging content tailored for digital platforms. Ensure consistency in brand messaging across all digital assets.

• Cross-Functional Collaboration:

Work closely with product, sales, and design teams to align marketing efforts with business objectives and product launches.

• Deadline Management:

Ensure all digital projects and campaigns are delivered on time and within budget, without compromising quality or performance.

• Optimization & Innovation:

Continuously analyse marketing trends, technologies, and competitor activities. Recommend and implement improvements to enhance campaign effectiveness and team productivity.

Qualifications:

• 10+ years of experience in digital marketing, with strong expertise in Google Ads, SEO, social media, and content strategy.
• Proven leadership experience managing and scaling marketing teams.
• Strong analytical skills and experience with performance tools like Google Analytics, Search Console, and Ads Manager.
• Excellent communication, organizational, and project management skills.
• Ability to multitask and thrive in a fast-paced, deadline-driven environment.
• Bachelors degree in Marketing, Communications, or a related field (Masters preferred).

Job Types: Full-time, ContractContract length: 24 months

Application Question(s):

• How soon can you join us?
• What are your salary expectations?
• Please share your previous work portfolio.

Education:

• Bachelors (Required)

Experience:

• Digital Marketing: 10 years (Preferred)

Information :

• Company : Two Guys Home Furnishings
• Position : Digital Marketing Manager
• Location : Islamabad
• Country : PK