Senior PPC Specialist

We are seeking a Senior PPC Specialist to join our performance marketing team. This role is ideal for a results-driven digital marketer with a strong background in paid search campaigns—particularly across Google platforms. You will be responsible for managing end-to-end PPC campaigns, optimizing for performance, and driving measurable ROI for our clients/business.

Key Responsibilities:

• Plan, launch, and manage PPC campaigns across:
• Google Search
• Google Shopping
• (Preferable but not required: Bing Search & Shopping)
• (Optional: Meta Paid Marketing)
• Conduct in-depth keyword research to identify high-performing opportunities.
• Monitor and analyze campaign performance to continually optimize results.
• Perform conversion rate optimization (CRO) to enhance campaign effectiveness.
• Generate regular, insightful performance reports and provide strategic recommendations.
• Collaborate with cross-functional teams to align campaign strategies with business goals.

Requirements:

• 5+ years of hands-on experience in managing PPC campaigns, especially Google Ads.
• Proven track record of driving measurable results through paid search.
• Strong analytical skills with experience using tools like Google Analytics, Google Ads, and Excel/Sheets.
• Excellent understanding of keyword strategies and bidding models.
• Familiarity with Meta and Bing Ads is a plus, but not required.
• Self-motivated, detail-oriented, and highly organized.

Preferred Qualifications:

• Google Ads Certification(s)
• Experience in eCommerce or lead generation campaigns
• Knowledge of landing page optimization best practices

Location : Bahadurabad, KarachiMonday to Friday, alternate Saturdays

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Experience:

• Google PPC: 5 years (Required)

Work Location: In person

Information :

• Company : At-Desk PVT LTD
• Position : Senior PPC Specialist
• Location : Karachi
• Country : PK