Social Media Management Executive

Digital Otters is seeking a talented and proactive Social Media Management Executive to join our dynamic team in DHA Lahore. The ideal candidate will be responsible for planning, implementing, and managing our clients social media strategies to enhance brand awareness, drive engagement, and generate leads.

As part of the role, youll also be expected to manage Meta Ads (Facebook and Instagram Ads), ensuring that campaigns deliver exceptional performance and measurable results.

Key Responsibilities:

• Social Media Management:
• Develop and implement creative social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Schedule and publish posts, ensuring consistency with the brand tone and voice.
• Monitor and engage with the online community by responding to comments, messages, and mentions.
• Meta Ads Management:
• Create, manage, and optimize ad campaigns on Facebook and Instagram.
• Monitor ad performance and generate insights to improve ROI and CTR.
• Develop audience targeting strategies and ensure proper ad tracking with Pixel or Conversion API.
• Content Creation:
• Collaborate with graphic designers and content writers to create visually appealing posts, reels, and videos.
• Brainstorm new campaign ideas to increase reach and engagement.
• Analytics & Reporting:
• Track and report on key social media KPIs such as engagement, reach, traffic, and conversions.
• Use analytics tools (Meta Ads Manager, Google Analytics, etc.) to improve campaigns and strategies.
• Market Research:
• Stay updated on the latest trends in social media and digital marketing.
• Research competitors and industry leaders to identify opportunities for improvement.

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.
• Experience: At least 1-2 years of experience in social media management and Meta Ads management.
• Skills:
• Proficient in Meta Ads Manager and other social media management tools.
• Strong understanding of social media platforms and their algorithms.
• Creative mindset with the ability to generate engaging content ideas.
• Analytical skills to interpret data and optimize campaigns.
• Excellent written and verbal communication skills.

Job Type: Full-time

Work Location: In person

Information :

• Company : Digital Otters
• Position : Social Media Management Executive
• Location : Lahore
• Country : PK