Social Media Marketing Specialist

Social Media Marketing Specialist

Modist Care | Lahore, Pakistan (Hybrid)

About Modist Care

Modist Care is Pakistans fast-growing, science-backed skincare brand on a mission to empower confidence through honest formulas and personalized experiences. We celebrate natural beauty from the inside out—championing transparency in ingredients, sustainability, and education to help every individual feel and be beautiful in their own skin.

Role Overview

Were seeking a data-driven Social Media Marketing Specialist to elevate our brands voice, grow our community, and drive conversions across Meta, TikTok, Instagram, and beyond. Youll craft compelling campaigns and content that capture our blend of science, wellness, and style—turning followers into loyal Modist Care advocates.

Key Responsibilities

• Channel Strategy & Execution: Develop and implement channel-specific strategies for organic and paid social campaigns (Meta, TikTok, Instagram, Pinterest).
• Content Creation: Produce scroll-stopping visuals, short-form videos, and carousel ads—pairing on-brand copy with performance-focused design.
• Paid Media Optimization: Manage Meta Ads Manager (including pixel setup, A/B testing, lookalike audiences) to maximize ROAS.
• Analytics & Reporting: Track KPIs (engagement rate, follower growth, conversion lift); deliver weekly reports with clear insights and optimization recommendations.
• Trend & Influencer Activation: Identify emerging trends, memes, and partnership opportunities; mobilize rapid-response content within 24 hours.

What Were Looking For

• Experience: 2+ years in social media marketing for skincare, beauty, or personal care brands.
• Tools Proficiency:
• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro/After Effects)
• Meta Business Suite & Ads Manager (pixel configuration, campaign structure)
• Creative Mindset: Strong copywriting chops—comfortable crafting catchy hooks, brand-aligned captions.
• Analytical Rigor: Demonstrated success driving engagement growth; fluent in Google Analytics, Facebook Insights, or similar dashboards.

Nice to Have

• Experience with TikTok Ads and Pinterest Idea Pins
• Prior work in influencer relations or UGC seeding campaigns

What We Offer

• Competitive salary + performance bonus
• Product allowance & employee discount
• Hybrid-friendly workplace with flexible hours
• High-impact role: reach hundreds of thousands of skincare enthusiasts weekly
• Learning-first culture: work closely with R&D and marketing teams on cutting-edge formulations

Job Types: Full-time, Part-time

Pay: Rs40,000.00 - Rs70,000.00 per month

Expected hours: No more than 30 per week

Application Question(s):

• Do you have at least 2 years of hands-on experience managing social media marketing for a skincare, beauty, or personal-care brand?
• Have you managed a monthly paid-media budget of PKR 300,000 or more in Meta Ads Manager?
• What was the highest ROAS (%) you achieved on a social media ad campaign in your most recent role?

Work Location: Remote

Information :

• Company : Modist Care
• Position : Social Media Marketing Specialist
• Location : Pakistan
• Country : PK