Digital Marketing Intern

We are looking for a highly motivated Digital Marketer / ASO Intern to join our team and gain hands-on experience in the field of Digital Marketing and App Store Optimization.

Key Responsibilities:

• Keyword Research:
• Assist in conducting thorough keyword research to identify relevant and high-performing keywords for app optimization.
• Analyze competitor keywords and strategies.
• Metadata Optimization:
• Support in crafting compelling and keyword-rich app titles, descriptions, and keyword fields for various app stores.
• Collaborate with the marketing team to ensure consistency with overall branding.
• Creative Asset Enhancement:
• Work on optimizing visual assets, including app icons, screenshots, and feature graphics.
• Assist in creating visually appealing and engaging app store creatives.
• Competitor Analysis:
• Monitor and analyze competitors ASO strategies, identifying trends and opportunities.
• Provide insights and recommendations based on competitive analyses.
• Performance Tracking:
• Assist in monitoring and analyzing the performance of app store listings using analytics tools.
• Track key performance indicators (KPIs) related to ASO efforts.
• Social Media Management:
• Assist in creating, scheduling, and managing social media content across various platforms.
• Monitor and engage with the online community, responding to comments and messages.

Content Creation:

• Collaborate with the marketing team to develop engaging and shareable content, including blog posts, infographics, and videos.
• Contribute ideas for content that aligns with marketing objectives.
• Digital Advertising:
• Assist in creating and monitoring digital ad campaigns on platforms like Google Ads and social media.
• Analyze ad performance and provide insights for optimization.
• Analytics and Reporting:
• Utilize tools like Google Analytics to track website and campaign performance.
• Prepare regular reports on key performance indicators (KPIs).

Requirements:

• Pursuing or recently completed a degree in Marketing, Communications, Business, or related field.
• Passion for mobile apps and eagerness to learn and contribute to ASO strategies.
• Familiarity with app stores and mobile app ecosystems.
• Strong analytical skills and attention to detail.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Office and basic knowledge of ASO tools is a plus.
• Passion for digital marketing and eagerness to learn and contribute.
• Familiarity with social media platforms, content creation, and digital marketing concepts.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw insights.

Job Types: Full-time, Contract, Internship, Fresher
Contract length: 6 months

Experience:

• ASO: 1 year (Preferred)

Ability to Commute:

• Rawalpindi (Required)

Ability to Relocate:

• Rawalpindi: Relocate before starting work (Required)