Marketing Planning Associate

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT PAKISTAN IS LOOKING FOR A MARKETING PLANNING ASSOCIATE

SENIORITY LEVEL: Non Management

FUNCTION: Marketing

LOCATION: Lahore

ROLE POSITIONING AND OBJECTIVES

Support key strategic business decisions through the demand planning process by providing clear understanding on drivers giving towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives..

Reports To: Information Lead

Geographic Scope: APMEA SUB-SAHARA

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support in forecast changes with local economic environment changes and their impact on BAT’s and competitor’s business metrics
• Analyse the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry.
• Understand factors that drive business performance to build in short term sales/demand plan
• Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations.
• Support with investigate analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
• Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
• Interpret and evaluate BAT performance in the light of competitor activities to support strategic and tactical decision-making
• Drive industry analysis and trends including share and volume projections. This involves scenario development and analysis encouraging BAT IBPM cycle.
• Preparation of materials for the IBPM cycle

CAN THIS BE YOUR FUTURE ROLE?

• Do you have recent experience in data analysis?
• Are you familiar with generating insights for decision making through analysis?
• Have you used statistical modelling & visualization tools?

EXPERIENCE, SKILLS AND KNOWLEDGE

• A maximum of 1-2 years of relevant work
• Able to bring both an analytical demeanor and a creative problem-solving approach
• Previous experience in marketing preferred.
• Knowledge of data sources
• Knowledge of Excel, including proficiency in data modelling and forecasting
• Experience with Power Bi
• Good communication skills
• Degree or equivalent experience preferably in Statistics, Business analytics or Marketing

BENEFICIAL

• Knowledge on multi-categories
• Basic understanding on the IBPM process

WE ARE BAT

At BAT, we are committed to our Purpose of crafting A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most balanced companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and partnership underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-NS2