Marketing Planning & Information Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come join us on this journey!

BAT PAKISTAN IS LOOKING FOR A MARKETING PLANNING & INFORMATION EXECUTIVE

SENIORITY LEVEL: Experienced Professional

FUNCTION: Marketing

LOCATION: Lahore

ROLE POSITIONING AND OBJECTIVES

Support key strategic business decisions through the demand planning process by providing clear understanding on drivers giving towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives. Provide support to the Commercial planning team through the co-ordination and production of analyses and reports on the tobacco marketplace.

Reports To: Information Lead

Geographic Scope: APMEA SUB-SAHARA

WHAT YOU WILL BE ACCOUNTABLE FOR

• Analyse the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support forecast changes with local economic environment changes and their impact on BAT’s and competitor’s business critical metrics
• Understand factors that drive business performance and inbuilt to short term sales/demand plan
• Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
• Support with investigate analysis to understand market performance / trends to assess opportunities & risks and produce strategic business insights along with recommendations or remedial actions
• Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
• Interpret and evaluate BAT performance in the light of competitor activities to support strategic and tactical decision-making
• Drive industry analysis and trends including share and volume projections. This involves scenario development and analysis feeding BAT IBPM cycle.
• Align marketing deployment and activation activities to commercial requirements
• Administration & facilitation of selected IBPM meetings.

CAN THIS BE YOUR FUTURE ROLE?

• Do you have recent experience in demand planning?
• Are you familiar with generating insights for decision making through analysis?
• Have you used statistical modelling & visualization tools?

EXPERIENCE, SKILLS AND KNOWLEDGE

• A maximum of 3-4 years of relevant work
• Demand forecasting & Demand planning
• Previous experience in marketing
• Data analysis and interpretation
• Able to bring both an analytical demeanor and problem-solving approach
• Knowledge of data sources
• Knowledge of PowerBI, Excel, including proficiency in data modelling and forecasting
• Good presentation & interpersonal skills

BENEFICIAL

• Understanding of multi-categories
• Understanding on the IBPM process
• Commercial Acuity

WE ARE BAT

At BAT, we are committed to our Purpose of crafting A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most balanced companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and partnership underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-NS2