Digital Marketing Manager at Hazen Technologies Inc.

Job Description:

Latest job information from Hazen Technologies Inc. for the position of Digital Marketing Manager. If the Digital Marketing Manager vacancy in Lahore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Hazen Technologies Inc. for the position of Digital Marketing Manager below matches your qualifications.

Job Title: Digital Marketing Manager

Location: Onsite Gulberg, Lahore

Work hours: 02:00 pm to 11:00 pm PKT (Fulltime)

Reports To: Directors

Hazen Technologies Inc. is a dynamic software consulting and BPO services company specializing in delivering high-quality solutions to clients in the U.S. market.

To lead, design, and execute the companys digital marketing strategy to increase brand awareness, generate qualified B2B leads, support sales enablement, and build a strong digital footprint in the US market. The selected candidate will be reporting top leadership.

1. Strategy & Campaign Planning

• Develop digital marketing strategies for US-based B2B clients in BPO and IT services.
• Conduct competitive research and define customer personas and target segments.
• Plan and execute integrated campaigns including paid ads, SEO, content, and outreach.

2. Performance Marketing & Lead Generation

• Plan and manage paid media campaigns (Google Ads, LinkedIn, Meta).
• Drive and optimize lead generation funnels to meet MQL and SQL targets.
• Implement Account-Based Marketing (ABM) strategies for key accounts.

3. SEO & Content Marketing

• Lead content strategy, editorial planning, and distribution across digital channels.
• Improve search engine rankings and increase organic traffic through SEO best practices.
• Collaborate with writers and designers for blogs, case studies, and whitepapers.

4. Development & Design of Marketing Collateral

• Develop and design sales and marketing collateral including brochures, decks, service profiles, capability statements, and email templates.
• Ensure all collateral is visually appealing, aligned with brand identity, resonates client needs and supports sales goals.
• Customize client-facing materials based on industry, buyer stage, and target vertical.

5. Website & Automation Tools

• Guiding the development Team to optimize website performance, landing pages, and user experience for conversion.
• Set up lead nurturing workflows using HubSpot, Mailchimp, or Zoho Campaigns.
• Track, analyze, and improve conversion rates (CRO).

6. Reporting & Insights

• Track and analyze campaign performance using tools like GA4, Search Console, and LinkedIn Analytics.
• Deliver monthly performance reports with key metrics, campaign ROI, and optimization insights.

7. Team & Vendor Management

• Coordinate with leadership, sales and services teams for internal alignment.
• Manage and mentor junior marketers, freelancers, and agency partners.

Key Experience

• 5+ years in digital marketing (B2B, US/Europe market)
• Experience in BPO/Outsourcing, SaaS, or IT services
• Proven experience in Lead Generation (Top of Funnel):
• Generate Marketing Qualified Leads (MQLs) through digital campaigns, content marketing, SEO, PPC, social media, landing pages, webinars, etc.
• Use marketing automation tools (like HubSpot, Marketo) to capture and nurture leads via email drip campaigns and remarketing.
• Proven experience in

Lead Nurturing:- Create content journeys, retargeting ads, newsletters, and workflows to keep leads engaged until they are sales-ready.

Functional Competencies

• Campaign Management
• Content Strategy & SEO
• Data-driven Decision Making
• Marketing Collateral Design
• US Market Knowledge

Leadership & Personal Competencies

• Self-Driven
• Takes Ownership
• Critical thinking
• Analytical mindset
• Result Orientation
• Strategic Thinking
• Team Collaboration
• Executional Excellence
• Vendor Management

Job Info:

• Company: Hazen Technologies Inc.
• Position: Digital Marketing Manager
• Work Location: Lahore
• Country: PK

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Digital Marketing Manager at the office Lahore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.