Brand Manager

Job Resposibilities:

1) Design and implement comprehensive brand strategies for Imtiazs fashion and grocery divisions, aligned with business goals.

2) Lead the creation and execution of weekly, monthly, and seasonal campaigns to drive sales and customer engagement.

3) Ensure consistent and high-quality branding across all stores, enhancing the customer experience and maintaining brand standards.

4) Strategize and implement initiatives to improve the customer journey and foster loyalty.

5) Analyze campaign performance using KPIs and apply data-driven insights to optimize brand strategies and ROI.

6) Efficiently manage the brand budget, ensuring resource optimization and cost-effective solutions.

7) Stay ahead of market trends to introduce innovative branding and marketing strategies that keep Imtiaz competitive.

Skills/Requirements:

Experience: 5+ years of relevant experienceEducation: Masters Degree in Marketing or relevant field.

Must have past experience in managing 360 branding initiatives including BTL, OOH and ATL.

Ability to manage multiple functional teams

Must be sound at planning and budgeting for campaigns

Job Type: Full-time

Application Question(s):

• What is your current designation?
• What is your current salary?
• Do you have experience of working in FMCG industry?

Work Location: In person

Information :

• Company : Imtiaz
• Position : Brand Manager
• Location : Karachi Gpo
• Country : PK