Marketing Executive

Who we are:

STARZPLAY is a subscription video on demand service headquartered in Dubai and available in 19 countries in the MENA region plus Pakistan. Our service streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids entertainment, anime and dedicated Arabic content to subscribers in the region. Our unique customer-centric DNA and must-watch content is what makes us the fastest-growing SVOD service in the region.

Job brief

We are looking for a talented Marketing Executive (reporting to the Marketing Manager) to execute marketing campaigns for Cricket and Entertainment. The ideal candidate should have a natural affinity for cricket and preferably be a TV buff. As a Marketing executive, we expect you to be up-to-date with the latest social media trends and sports news.

Responsibilities:

• Social Media:
  • Design and implement the social media strategy for STARZPLAY Masala handles.
  • Manage the STARZPLAY Masala YouTube, Facebook, Twitter, and Instagram accounts for South Asian audience living in MENA.
  • Manage social media calendar for Masala handles - Ideate and liaise with the Creative Team on content creation. Post on time with engaging captions.
  • Communicate with followers, respond to non-customer service related comments in a timely manner.
  • Support our live clipping team to clip matches live (during matches). Note: This can be compensated with overtime or adjusted work hours if matches occur outside of work hours.
• CLM:
  • Manage CLM calendar for all cricket-related push notifications and newsletters in coordination with CLM Manager.
  • Write copy and create briefs for the Creative Team to execute for push notifications and newsletters.
• Media planning for ATL activities:
  • Manage promo plans for TVCs as per Marketing Calendar
• Performance Marketing:
  • Own the delivery of video and static creatives for performance marketing by liaising with the Creative Team
  • Create any and all copy related to ad captions, landing page copy, in-app event copy etc.
• Reporting:
  • Assist in updating weekly and monthly reports

Requirements:

• Experience using social media management tools on a daily basis like Emplifi, Hootsuite, Social Studio, Buffer, Sprout Social, Google Analytics
• Excellent creative copywriting skills in English and major Desi languages (Primarily Urdu/Hindi)
• Ability to write creative briefs and deliver engaging content
• Extensive knowledge of all social media platforms
• Well organized and able to manage a SM calendar
• Bachelors Degree in Marketing or relevant field is a plus
• Experience in a startup environment is a plus
• Should be able to manage multiple stakeholders

Competencies:

• Excellent communication, analytical and multitasking skills
• Proactive with a can-do, positive attitude
• Strong attention to detail and excellent creative flair
• Excellent knowledge of social media trends
• Adaptable/Open to Change
• Accountability/Ownership
• Great team player but also the ability to work alone is a must.

Information :

• Company : Starzplay Arabia
• Position : Marketing Executive
• Location : Lahore
• Country : PK